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Ally Light Tunnel
Ally Charlotte Center • Charlotte, NC
In the summer of 2022, Visitor Creative unveiled an interactive, immersive media experience spanning Ally Charlotte Center’s 2nd and 3rd floors. Designed to engage and support the communities of Charlotte, NC, and Ally Financial, the Light Tunnel infuses Ally’s corporate center with the brand’s mission of transparency and authenticity. The conceptualized, dual-facing, and interactive light tunnel creates an interior immersive-experiential environment while also producing live, observable interaction for exterior viewers at all angles. The installation’s tri-layer, multimodal display platform was designed to allow diverse angles and simultaneous viewing perspectives within single creatives from distances both near and far.