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Prelude LA

Los Angeles, CA

Serving as the illuminated opening gateway into downtown Los Angeles and visible from one of the busiest freeways in the city, Prelude LA features a conceptual narrative lighting design mirroring the outline of LA's famous downtown skyline.

Visitor Creative implemented the lighting technology and control system to manage custom generative gradients whose colors can be wirelessly controlled for any occasion—from celebrating sports team wins and festive holidays to participating in culturally relevant occasions. The result is a forward-thinking project prepared to integrate seamlessly with the larger vision of the future Los Angeles.