Qualcomm HQ × Jenny Holzer
San Diego, CA
Challenge
When prominent conceptual artist Jenny Holzer was commissioned by Qualcomm to create a site specific artwork for their San Diego headquarters, Holzer approached our team to facilitate translating her powerful practice into an evolving and integrated, digitally reactive installation.
Experience
Visitor provided custom software design innovation and integration to Holzer in translating her work into an interactive, digital augmentation that allows passersby to view and interact with the installation real-time. Our team consulted with the artist to develop and execute over 50 real-time effects, purposefully interwoven with Holzer’s scrolling poetic and literary texts.